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Product & UX Design Lead
Crafting intuitive, retention-focused mobile experiences across apps and games.
With over 9 years of experience designing UX for top-performing products like Star Trek Fleet Command, CSR3, WWE Mayhem, Rival Stars Horse Racing, I specialise in crafting immersive, data-informed user experiences that boost retention and revenue. I lead cross-functional teams, advocate for user-centred design, and bridge the gap between product goals and player needs.
Work Credits
Led UX across a diverse portfolio of game products over the years, spanning genres including 4x, racing, wrestling, simulation, and shooting.
CSR 3 | 100K + Downloads (Country Testing)
Acting UX lead on a soft launch title, managing 2 designers and driving feature improvements through data-informed, design-led collaboration.
Rival Stars Horse Racing | 10 Million+ Downloads
Joined as the second UX designer, supported UX across production and live-ops. Drove feature design, player-centric iteration, and data-informed improvements. Boosted session duration by 3.5% through UX design of Free Roam.
My Cat Club - Virtual Pets | 100k+ Downloads
Championed UX for core features, improving KPIs through analytics and player feedback. Refined designs via usability testing and maintained UX docs to support development.
WWE Mayhem | 50 Million+ Downloads
Led UX design for the title, improved onboarding overtime reducing drop-offs to boost D1-D3 retention. Delivered intuitive flows and UI through close collaboration with design, art, and dev teams.
World Robot Boxing | 50 Million+ Downloads
Enhanced UX across new features and live-ops updates. Improved late-game retention by refining elder systems like Crew and Multiplayer, boosting engagement through better usability and player-focused flows.
My Expertise
With over 9+ years of experience working in the mobile game industry, I have gained expertise in the following areas of game develoment.
UX Strategy
Designing scalable, user-centric mobile products through data-informed strategies and intuitive interaction design.
Data Driven Design
Creating intuitive user interfaces by leveraging product analytics to optimize user journeys and drive long-term engagement.
Product
Development
Delivering scalable mobile products through agile cross-functional collaboration, design system best practices, and transparent workflows.
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