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Product & UX Design Lead
Crafting intuitive, retention-focused mobile experiences across apps and games.
I design intuitive, data-informed digital experiences that simplify complex user journeys and drive meaningful engagement. With 10 years of experience designing mobile products used by millions, I've led UX strategy, improved onboarding and retention, and partnered with multidisciplinary teams to deliver scalable experiences. My background spans complex interactive systems, behavioural design and consumer mobile products, with experience at Scopely, NaturalMotion and other studios.
Work Credits
Led UX across a diverse portfolio of game products over the years, spanning genres including 4x, racing, wrestling, simulation, and shooting.
Star Trek Fleet Command | 20 Million+ Downloads
Pitched legacy system overhauls to modern standards while driving cross-functional research and design for major 4X title features within a 4 person UX team
CSR 3 | 100K + Downloads (Country Testing)
Acting UX lead on a soft launch title, managing 2 designers and driving feature improvements through data-informed, design-led collaboration.
Rival Stars Horse Racing | 10 Million+ Downloads
Joined as the second UX designer, supported UX across production and live-ops. Drove feature design, player-centric iteration, and data-informed improvements. Boosted session duration by 3.5% through UX design of Free Roam.
My Cat Club - Virtual Pets | 100K+ Downloads
Championed UX for core features, improving KPI's through analytics and player feedback. Refined designs via usability testing and maintained UX docs to support development.
WWE Mayhem | 50 Million+ Downloads
Led UX design for the title, improved onboarding overtime reducing drop-offs to boost D1-D3 retention. Delivered intuitive flows and UI through close collaboration with design, art, and dev teams.
World Robot Boxing | 50 Million+ Downloads
Enhanced UX across new features and live-ops updates. Improved late-game retention by refining elder systems like Crew and Multiplayer, boosting engagement through better usability and player-focused flows.
My Expertise
With over 9+ years of experience working in the mobile game industry, I have gained expertise in the following areas of game develoment.
UX Strategy
Designing scalable, user-centric mobile products through data-informed strategies and intuitive interaction design.
Data Driven Design
Creating intuitive user interfaces by leveraging product analytics to optimize user journeys and drive long-term engagement.
Product
Development
Delivering scalable mobile products through agile cross-functional collaboration, design system best practices, and transparent workflows.
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